THE LOG 3 entries · newest first
The blog
Notes written while the work is still going on — what we tried, what we threw away, and the argument for automating the boring parts before anything flashy. No newsletter, no popup, no tracking pixel.
- 4 min readStart here
Why we automate the boring parts first
The flashiest AI project is rarely the one that pays for itself. Here is the test we run before we build anything, and where automation quietly goes wrong.
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Two people, one AI studio
Why we are deliberately staying small, the stack we actually use, and the four kinds of work we now say no to without hesitating.
Read the note → - 3 min read
Building in the open: our first product
Client work pays the bills, products compound. What we are building, why we are publishing the messy middle, and the rules we set for ourselves before writing any code.
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